The sustainability boom: How glass is good for the bottom line and the environment.
It wasn’t all that long ago that the notion of sustainability was paid only lip service in business circles. Only if you had a very specific target market of the environmentally conscious, then sure, maybe it made sense to embrace environmental impact as a core marketing principle. But when appeal...Read More
Natural: How to leverage the trend toward natural products and packaging for your brand.
Trends in foods and beverages come and go. Some are flashes in the pan, but others have enough staying power to send ripples through the industry. For instance, it’s been reported that at least one leading beverage producer is beginning to transition away from soft drinks and into waters, teas and...Read More
The art of glass. Why bottle aesthetics matter and how they can help your brand.
Among the most well-known proverbs is: “You can’t judge a book by its cover.” The meaning, of course, being that it’s the content that truly matters. And while there is much truth in those words, the rub is that people judge books by their covers all the time. That’s why cover art and desi...Read More