The art of glass. Why bottle aesthetics matter and how they can help your brand.

Raul Paredes – Director, New Product Development

Among the most well-known proverbs is: “You can’t judge a book by its cover.” The meaning, of course, being that it’s the content that truly matters. And while there is much truth in those words, the rub is that people judge books by their covers all the time. That’s why cover art and desi...

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Natural: How to leverage the trend toward natural products and packaging for your brand.

Paul Tay – Director, Market Intelligence

Trends in foods and beverages come and go. Some are flashes in the pan, but others have enough staying power to send ripples through the industry. For instance, it’s been reported that at least one leading beverage producer is beginning to transition away from soft drinks and into waters, teas and...

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